IAAF announces Pan-European TV Agreement with Eurosport for 2011-2013
19.07.2011 World
Monte-Carlo - The IAAF is delighted to announce the conclusion of a Pan-European broadcasting deal brokered by IEC in Sports, IAAF’s media rights agency for Europe and Africa, with Eurosport for the IAAF World Athletics Series of events from 2011 to 2013.
The agreement begins with LIVE coverage of the 2011 IAAF World Championships, Daegu, Korea (27 Aug to 4 Sep) and also covers the following edition in 2013 in Moscow, Russia (10 - 18 Aug). Eurosport expects to reach very strong viewership for Daegu 2011 and will broadcast at least the 100 hours of dedicated coverage it showed for the 2009 IAAF World Championships that took place in Berlin and attracted 66 million different European viewers on Eurosport.
In addition to the outdoor World Championships, the deal also includes wide coverage of the 2012 IAAF World Indoor Championships, Istanbul, Turkey (9-11 March), the World Junior, World Youth, World Cross Country and World Half Marathon Championships.
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