IAAF agrees new partnership with IEC
07.10.2009 World
IAAF agrees new partnership with IEC in Sports for 2010/2013 World Athletic Series media rights in Europe and Africa
After a careful review process which started over 9 months ago, the IAAF is delighted to announce that IEC in Sports (IEC) will become the new IAAF media partner for the territories of Europe and Africa for the period 2010-2013. The agreement will cover all IAAF World Athletic Series competitions.
The IAAF and IEC will immediately begin the process of selling rights in the relevant territories, with priority given to the upcoming events of 2010, starting with the World Indoor Championships in Doha, Qatar (12-14 March).
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