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Usain Bolt is the world’s most marketable athlete

19.05.2011 World

World and Olympic 100 and 200 metre champion Usain Bolt has replaced NBA star LeBron James as the most marketable sportsman on the planet.

That is the headline result from SportsPro’s second annual ranking of the world’s 50 most marketable athletes, published in the June issue of the magazine.

Athletes have been ranked according to their marketing potential over a three-year period. James drops to second in the list, with Real Madrid’s Cristiano Ronaldo ranked third.

The list comprises the 50 athletes deemed by SportsPro to offer value for marketing money if signed today to a long-term global endorsement deal.

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